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IWOSC’s Summer Party!

IWOSC’s Summer Party!

Sunday, August 14, 2011
5:00 p.m. – 8:00 p.m. 

We wined, dined and socialized with fellow writers alfresco at a private home in a beautiful tucked-away section of Historic West Adams!

Many of us took advantage of a tour of this historic home as well as escorted tours of the surrounding neighborhood.

Our hostess, then our own Don Henderson performed for us to top off the evening.

2011SummerPartyLocation

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GOING SOLO: Performing Your Own Words

Panel
GOING SOLO: Performing Your Own Words

Monday, July 25, 2011

As a writer, you may have the urge to say your own words out loud.  If you are brave, or just want to have fun, it can be illuminating to hear your own words reflected off an audience.

The panel will discuss one-person shows, stand-up comedy, and storytelling. (Book readings will be covered at a later program.)

The panel will discuss:

  • The courage needed
  • How to take the first step
  • How to get your work produced
  • Whether or not you need to have a director
  • How to polish your work, both in the privacy of your space and through input from test audiences
  • Some of the basics of both disciplines
  • Dos and don’ts
  • Rules, and how to break them creatively
  • Connecting with an audience
  • Expressing your truth in a way that captivates an audience
  • Dealing with multiple characters and narrators

…and more, as time allows

THE PANEL INCLUDES:

MARK W. TRAVIS is known internationally for the solo shows he has developed and directed over the past 15 years, including “Time Flies When You’re Alive,” “A Bronx Tale,” “Undressing New Jersey,” “Insomnia,” and many others. Mark has been credited in the LA Times with having created a “new theater genre.”

His book on film directing, “The Director’s Journey,” became an instant bestseller (L.A. Times); it was followed by “Directing Feature Films,” required reading by hundreds of film schools worldwide. “The Film Director’s Bag of Tricks” will be published in September 2011.

Since 1992 Mark has been sharing his techniques on writing, acting and directing worldwide. USA: The Directors Guild, American Film Institute, Pixar Animation Studios, UCLA Extension, and extensively in Japan, Germany, Poland, England, Brazil, France, Netherlands, Ukraine, Norway, and Ireland. www.markwtravis.com.

TERRIE SILVERMAN, MFA, is a writer/performer, artist-in-residence at Beyond Baroque Literary Arts, and founder of Creative Rites Workshops & Coaching.

She’s been teaching writing, storytelling, and developing the one-person show for over a decade. Additionally, she has directed highly praised solo shows. Her students have been featured on “This American Life,” NPR, the Huffington Post, popular local storytelling series, and have had their memoirs published. They include Susan Isaacs’ “Angry Conversations With God” and Andrea Askowitz’s “My Miserable, Lonely, Lesbian Pregnancy.”

Solo shows developed with Terrie include Ann Randolph’s “Squeezebox,” produced by Mel Brooks and Anne Bancroft; Off-Broadway and Obie-award winner Heather Woodbury’s “Desmond Nanni Reese, A Stripper’s History Of The World.”

Creativerites.com
blog: Creativeriteing.blogspot.com

MARK MILLER started his performing life as a part of the San Francisco stand-up comedy scene, where he wrote and performed his own stand-up act, sharing the comedy club stages and often doing improvisational comedy with the likes of Dana Carvey and Robin Williams. Encouraged by his mentor, Jay Leno, to move to Los Angeles, Mark became a stand-up fixture at the world-famous Comedy Store and Improvisation nightclubs. TV soon beckoned, and Mark became the first 4.0 perfect-score-from-all-three-judges winner on “Star Search.” Several TV talk show appearances followed.

Mark then segued into a comedy writing career, with numerous sit-com and variety show writing/producing positions. He has also been a humor columnist for the Los Angeles Times Syndicate and currently writes a regular humor blog for The Huffington Post. In addition, Mark performs his original spoken-word humor essays at many theaters and clubs in the Los Angeles area, including Sit ‘N Spin, I Love A Good Story, Tasty Words, Pinata, and Story Salon.

LAURI FRASER is a writer, voice-over actress, storyteller, and creator/producer of “I Love A Good Story,” a monthly live show and podcast featuring true personal stories, spoken word and live original music. She has written and performed three one-person shows.  Her stories have been published in “The Story Salon Big Book of Stories,” “How to Make it in Hollywood,” Aromatherapy Magazine,” “Raw Magazine,” and “Real Authentic Women.”

Lauri has performed at most of the story salons around town. She is the voice of Jane Jetson and can be heard on cartoons (“Superman,” “Batman,” “I Am Weasel,” “101 Dalmatians,” “A Boy Named Q”), games (Play Station 2, “Rosey the Riveter”), animated features (“Rocky and Bullwinkle,” “Open Season 2,” “The Eye of the Future” (voice of EARTH), and commercials.

MICHAEL KEARNS The first openly gay actor in Hollywood, Kearns established himself as a mainstream actor in the seventies and eighties (“The Waltons,” “Murder She Wrote,” “Cheers,” “Body Double,” “Beverly Hills 90210,” “And The Band Played On”) while immersing in the worldwide theatre scene.

He has achieved international acclaim as a brilliant solo performer (“intimacies,” “more intimacies,” “Rock,” “attachments,” “Tell Tale Kisses,” “Make Love Not War,” “Once Upon a Time in South Africa”).

Kearns is the author of six theatre books published by Heinemann, including his most recent: “The Drama of AIDS, My Lasting Connections with Two Plays that Survived the Plague.”

HEATHER WOODBURY’s convention-bending solo and ensemble works combine the immediacy of performance art with a novel’s scope. Her new episodic drama “As the Globe Warms” was performed in front of a live audience and online over three seasons (34 episodes) in 2010-11.

Woodbury’s 10-hour, 100-character solo play, “What Ever: An American Odyssey,” toured from Chicago’s Steppenwolf to London’s Royal Festival Hall. Hailed by the NY Times as “a masterwork of the solo form,” it is published by Farrar, Straus & Giroux as a novel and was broadcast on public radio with host Ira Glass.

Her play “Tale of 2 Cities: An American Joyride” won a 2007 OBIE and is published by SemioText(e). She is a recipient of the Spalding Gray Award, Kennedy, NEA Awards for Playwriting, and C.O.L.A. (City of Los Angeles) fellowship, awarded to individual artists for sustained achievement in their discipline.

Moderator:
GARY YOUNG’s plays have been produced at the Kennedy Center, Lincoln Center, the White House, the Smithsonian, and venues throughout the US and Europe. His one-person play, “ON HOLD: The MYTH of Male Maturity,” premiered in England and he will perform the show in LA, “soonish,” with a companion book, “The Immature Male Handbook.” His book, “Loss and Found: Surviving the Loss of a Partner,” co-written by his wife, Kathy, is used in colleges throughout the country.

Gary has been IWOSC’s Director of Professional Development, creating our programs for several years. He is the President of the Publishers Association of Los Angeles, the Executive Director of the Lifetime Achievement Foundation, and a Vice-Chair of the Alliance of Los Angeles Playwrights.

His newest books, ”Slingshot,” “Glimmer the White Moonshine,” and “Social Networking for the Anti-Social,” will be coming out soon.

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HOORAY FOR HOLLYWOOD (AND BROADWAY)! Arts & Celebrity Writing and Film/TV Criticism

Panel
HOORAY FOR HOLLYWOOD (AND BROADWAY)!
Arts & Celebrity Writing and Film/TV Criticism

Monday, June 27, 2011

What do editors, agents, magazines, websites, and readers look for in writing on media? What is the difference between paid/professional film, TV, and arts criticism vis-a-vis amateur bloggers? What is the future of criticism and celebrity coverage in the Twitter/Facebook age? How has the diversity explosion in racial/cultural issues within the cinema changed the game? Are cultural critics today more diverse than they were in the past? How has the tabloid-ization of media affected coverage of film and television — as in the meltdowns of Charlie Sheen, Donald Trump, Arnold and Maria, reality TV personalities, “outing” gay celebrities, etc?

IWOSC’s June panel on Arts & Entertainment writing, film/TV criticism, and covering the celebrity beat will examine these questions. We’ll also discuss interview techniques, demographics and “branding” issues, and the changing role of the editor in arts and entertainment writing.

THE PANEL:

RAY RICHMOND is considered one of the leading experts on television, media and the entertainment industry. For the last 15 years, he has worked as a television critic, columnist and reporter for publications including “The Hollywood Reporter,” “Daily Variety,” the “Los Angeles Daily News” and “The Orange County Register.” Ray got his start as a production assistant for Merv Griffin Productions in 1985-86. His books include “The Simpsons: A Compete Guide to Our Favorite Family” (1997); “This is Jeopardy: Celebrating America’s Favorite Quiz Show” (2004); “TV Moms: An Illustrated Guide” (2000); and “My Greatest Day in Show Business” (1999). He has been featured regularly on NPR, at the Paley Center for Media, and jas lectured on TV, film, and media for Chapman University, USC, and UCLA. In 2009 he launched his own firm, The Ray Richmond Company, where his clients include “Deadline Hollywood” and Hallmark Entertainment.

BRENT SIMON is the current president of the Los Angeles Film Critics Association. Brent became senior editor of “Entertainment Today” magazine from 1999-2004 and is currently film editor at “H Monthly” magazine. He has written for “New York Magazine,” “NowPlaying,” “ShockYa,” “FilmStew,” “YahooMovies,” “Screen International,” and has been published in “Magill’s Cinema Annual” and “Newsmakers.”Mr. Simon has served on film competition juries and covered numerous film festivals including LA Film Festival and AFI FEST, where he was a content editor in 2005. His comedy play, “Pulp College,” was produced off-off-Broadway in 2008. Brent blogs at SharedDarkness.com and is SharedDarkness on Twitter.

DEBRA LEVINE’s byline regularly graces top-tier publications like “The Los Angeles Times” and the “The Huffington Post.” She has also published in “Culture Monster,” “La Opinión,” “Jewish Journal of Greater Los Angeles,” the “Long Beach Press Telegram,” and “South China Morning Post.” As a Pittsburgh native and former professional modern dancer, she has lived in New York, Hong Kong, Beijing and Tel Aviv, nurturing her arts passion in all cities. In October 2010, she was a Fellow at the NEA Classical Music & Opera Institute at Columbia University in New York. In 2009, Debra was a Fellow at the NEA Dance Criticism Institute at the American Dance Festival at Duke University. In August 2009, she led (with Brent Simon) the successful grassroots campaign to save the 40-year-running classic film program at the Los Angeles County Museum of Art (LACMA). Debra blogs at Artsmeme.com and Twitter.com/artsmeme and runs her own corporate writing/consulting firm at Levine & Associates Ms. Levine is a proud member of IWOSC.

LIBBY SLATE is a regular contributor to “Emmy” Magazine Emmys.com and Emmys.tv, as well as “Performances” magazine, the Segerstrom Center for the Arts (formerly, the Orange County Performing Arts Center) and “Where Los Angeles.” She has written more than 300 articles for “The Los Angeles Times,” including two columns of her own, and has also written for “Disney Magazine,” “The Hollywood Reporter Magazine” and “TV Guide.” Her article on Oprah Winfrey for the Primetime Emmy Awards program received an “I loved it!” from Winfrey herself. In addition to her celebrity interviews, Libby spotlights the behind-the-scenes craft and art of entertainment. She has also written about theater and figure skating, profiling many notable skaters and touring with Champions on Ice. Ms. Slate inadvertently helped make history with her “Skating” magazine cover story on Nancy Kerrigan, cited by rival Tonya Harding’s camp as a reason for the attack on Kerrigan at the 1994 Winter Olympic trials. Libby Slate is a member of the American Society of Journalists and Authors and a longtime active member of IWOSC. Her website is LibbySlate.com

Moderator:
TELLY DAVIDSON is author of the award-winning “TV’s Grooviest Variety Shows,” which was cited by the TV Academy, NPR, and several national newspapers, and the forthcoming novel “Pop Culture,” as well as developing several media tie-in projects on films and TV shows. His film and TV reviews have been published in over a dozen magazines and commercial websites; he has worked on specials for NBC, the American Film Institute, and on the new PBS documentary “Pioneers of Television II,” as well as its Emmy-nominated forerunner. He has hosted or been a part of earlier IWOSC panels like “From Books to Film,” “Biographies and Memoirs,” “Covering the Celebrity Beat,” and two “Trends in Publishing” panels. He is an active member of IWOSC and PEN-USA.
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HOORAY FOR HOLLYWOOD (AND BROADWAY)! Arts & Celebrity Writing and Film/TV Criticism

Panel
HOORAY FOR HOLLYWOOD (AND BROADWAY)!
Arts & Celebrity Writing and Film/TV Criticism

Monday, June 27, 2011

What do editors, agents, magazines, websites, and readers look for in writing on media? What is the difference between paid/professional film, TV, and arts criticism vis-a-vis amateur bloggers? What is the future of criticism and celebrity coverage in the Twitter/Facebook age? How has the diversity explosion in racial/cultural issues within the cinema changed the game? Are cultural critics today more diverse than they were in the past? How has the tabloid-ization of media affected coverage of film and television — as in the meltdowns of Charlie Sheen, Donald Trump, Arnold and Maria, reality TV personalities, “outing” gay celebrities, etc?

IWOSC’s June panel on Arts & Entertainment writing, film/TV criticism, and covering the celebrity beat will examine these questions. We’ll also discuss interview techniques, demographics and “branding” issues, and the changing role of the editor in arts and entertainment writing.

THE PANEL:

RAY RICHMOND is considered one of the leading experts on television, media and the entertainment industry. For the last 15 years, he has worked as a television critic, columnist and reporter for publications including “The Hollywood Reporter,” “Daily Variety,” the “Los Angeles Daily News” and “The Orange County Register.” Ray got his start as a production assistant for Merv Griffin Productions in 1985-86. His books include “The Simpsons: A Compete Guide to Our Favorite Family” (1997); “This is Jeopardy: Celebrating America’s Favorite Quiz Show” (2004); “TV Moms: An Illustrated Guide” (2000); and “My Greatest Day in Show Business” (1999). He has been featured regularly on NPR, at the Paley Center for Media, and jas lectured on TV, film, and media for Chapman University, USC, and UCLA. In 2009 he launched his own firm, The Ray Richmond Company, where his clients include “Deadline Hollywood” and Hallmark Entertainment.

BRENT SIMON is the current president of the Los Angeles Film Critics Association. Brent became senior editor of “Entertainment Today” magazine from 1999-2004 and is currently film editor at “H Monthly” magazine. He has written for “New York Magazine,” “NowPlaying,” “ShockYa,” “FilmStew,” “YahooMovies,” “Screen International,” and has been published in “Magill’s Cinema Annual” and “Newsmakers.”Mr. Simon has served on film competition juries and covered numerous film festivals including LA Film Festival and AFI FEST, where he was a content editor in 2005. His comedy play, “Pulp College,” was produced off-off-Broadway in 2008. Brent blogs at SharedDarkness.com and is SharedDarkness on Twitter.

DEBRA LEVINE’s byline regularly graces top-tier publications like “The Los Angeles Times” and the “The Huffington Post.” She has also published in “Culture Monster,” “La Opinión,” “Jewish Journal of Greater Los Angeles,” the “Long Beach Press Telegram,” and “South China Morning Post.” As a Pittsburgh native and former professional modern dancer, she has lived in New York, Hong Kong, Beijing and Tel Aviv, nurturing her arts passion in all cities. In October 2010, she was a Fellow at the NEA Classical Music & Opera Institute at Columbia University in New York. In 2009, Debra was a Fellow at the NEA Dance Criticism Institute at the American Dance Festival at Duke University. In August 2009, she led (with Brent Simon) the successful grassroots campaign to save the 40-year-running classic film program at the Los Angeles County Museum of Art (LACMA). Debra blogs at Artsmeme.com and Twitter.com/artsmeme and runs her own corporate writing/consulting firm at Levine & Associates Ms. Levine is a proud member of IWOSC.

LIBBY SLATE is a regular contributor to “Emmy” Magazine Emmys.com and Emmys.tv, as well as “Performances” magazine, the Segerstrom Center for the Arts (formerly, the Orange County Performing Arts Center) and “Where Los Angeles.” She has written more than 300 articles for “The Los Angeles Times,” including two columns of her own, and has also written for “Disney Magazine,” “The Hollywood Reporter Magazine” and “TV Guide.” Her article on Oprah Winfrey for the Primetime Emmy Awards program received an “I loved it!” from Winfrey herself. In addition to her celebrity interviews, Libby spotlights the behind-the-scenes craft and art of entertainment. She has also written about theater and figure skating, profiling many notable skaters and touring with Champions on Ice. Ms. Slate inadvertently helped make history with her “Skating” magazine cover story on Nancy Kerrigan, cited by rival Tonya Harding’s camp as a reason for the attack on Kerrigan at the 1994 Winter Olympic trials. Libby Slate is a member of the American Society of Journalists and Authors and a longtime active member of IWOSC. Her website is LibbySlate.com

Moderator:
TELLY DAVIDSON is author of the award-winning “TV’s Grooviest Variety Shows,” which was cited by the TV Academy, NPR, and several national newspapers, and the forthcoming novel “Pop Culture,” as well as developing several media tie-in projects on films and TV shows. His film and TV reviews have been published in over a dozen magazines and commercial websites; he has worked on specials for NBC, the American Film Institute, and on the new PBS documentary “Pioneers of Television II,” as well as its Emmy-nominated forerunner. He has hosted or been a part of earlier IWOSC panels like “From Books to Film,” “Biographies and Memoirs,” “Covering the Celebrity Beat,” and two “Trends in Publishing” panels. He is an active member of IWOSC and PEN-USA.
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Radio Publicity: Reach Millions For Free

Seminar
Radio Publicity: Reach Millions For Free – Without Leaving Home!
Presented by Alex Carroll, Author and Radio PR Expert 

Saturday, June 18, 2011

Bestselling author Alex Carroll is one of the world’s leading experts on radio publicity. Over the past 10 years he has been a guest on 1000+ radio shows, captured well over $4,500,000 in free radio airtime, and generated more than $1,500,000 in orders directly from listeners … all without spending a DIME on advertising and rarely leaving the comfort of his own home.

Numerous major radio hosts have lauded him as the most popular guest in their history. (He has been on with Rick Dees 19 times!) In this seminar, Alex will show you exactly how to extract a mother lode from the radio publicity gold mine. Whether you’re selling seminars, books, products, services, newsletters, a website, a cause, or a campaign … YOU TOO CAN GENERATE A FORTUNE in radio publicity.

Alex will share secrets like:

  1. 3 keys to landing interviews on the “Super Stations” (ones with hundreds of thousands, even millions of listeners), while avoiding the little ones
  2. How to get booked as a guest even if your topic is boring
  3. Why a station’s wattage and market rankings are TOTALLY MEANINGLESS
  4. Getting credentials to get you on the air, even if you’re a nobody
  5. How to create a press kit that will make producers BEG to have you as a guest on their show
  6. Three secrets to getting invited back as a repeat guest … over and over again. VIRTUALLY NOBODY DOES THIS
  7. The ONE SECRET that will get you more radio interviews than ANYTHING ELSE. It’s SO SIMPLE and yet SO FEW people do it.
  8. How to use OTHER PEOPLE’S PUBLICITY to get YOU booked as the guest
  9. A very simple trick to get the host to ask you the questions you want to talk about. It works MORE THAN 95% of the time.
  10. The secret to getting your interview scheduled in a PRIME DRIVETIME slot
  11. Two reasons why taped interviews should be AVOIDED AT ALL COSTS
  12. The secret trick to getting radio hosts to replay your interview over and over again.

…and many more!

OUR PRESENTER:
Alex Carroll is author of Beat the Cops The Guide to Fighting Your Traffic Ticket and Winning and the creator of RadioPublicity.com. He became an expert on traffic tickets when, out of sheer necessity for keeping his job, was able to nullify 8 out of 10 traffic tickets, and has helped others successfully fight their tickets.

Alex has also become one of the top experts in the country on selling products via radio interviews. He has done over a thousand interviews. In one three-week period Alex did 77 radio interviews and sold over $50,000 of his book.  Alex now teaches others how to get interviewed on radio for the express purpose of selling lots of products and driving tons of traffic to their websites. He offers a detailed roadmap to successful sales through radio interviews.

Posted on

Radio Publicity: Reach Millions For Free

Seminar
Radio Publicity: Reach Millions For Free – Without Leaving Home!
Presented by Alex Carroll, Author and Radio PR Expert 

Saturday, June 18, 2011

Bestselling author Alex Carroll is one of the world’s leading experts on radio publicity. Over the past 10 years he has been a guest on 1000+ radio shows, captured well over $4,500,000 in free radio airtime, and generated more than $1,500,000 in orders directly from listeners … all without spending a DIME on advertising and rarely leaving the comfort of his own home.

Numerous major radio hosts have lauded him as the most popular guest in their history. (He has been on with Rick Dees 19 times!) In this seminar, Alex will show you exactly how to extract a mother lode from the radio publicity gold mine. Whether you’re selling seminars, books, products, services, newsletters, a website, a cause, or a campaign … YOU TOO CAN GENERATE A FORTUNE in radio publicity.

Alex will share secrets like:

  1. 3 keys to landing interviews on the “Super Stations” (ones with hundreds of thousands, even millions of listeners), while avoiding the little ones
  2. How to get booked as a guest even if your topic is boring
  3. Why a station’s wattage and market rankings are TOTALLY MEANINGLESS
  4. Getting credentials to get you on the air, even if you’re a nobody
  5. How to create a press kit that will make producers BEG to have you as a guest on their show
  6. Three secrets to getting invited back as a repeat guest … over and over again. VIRTUALLY NOBODY DOES THIS
  7. The ONE SECRET that will get you more radio interviews than ANYTHING ELSE. It’s SO SIMPLE and yet SO FEW people do it.
  8. How to use OTHER PEOPLE’S PUBLICITY to get YOU booked as the guest
  9. A very simple trick to get the host to ask you the questions you want to talk about. It works MORE THAN 95% of the time.
  10. The secret to getting your interview scheduled in a PRIME DRIVETIME slot
  11. Two reasons why taped interviews should be AVOIDED AT ALL COSTS
  12. The secret trick to getting radio hosts to replay your interview over and over again.

…and many more!

OUR PRESENTER:
Alex Carroll is author of Beat the Cops The Guide to Fighting Your Traffic Ticket and Winning and the creator of RadioPublicity.com. He became an expert on traffic tickets when, out of sheer necessity for keeping his job, was able to nullify 8 out of 10 traffic tickets, and has helped others successfully fight their tickets.

Alex has also become one of the top experts in the country on selling products via radio interviews. He has done over a thousand interviews. In one three-week period Alex did 77 radio interviews and sold over $50,000 of his book.  Alex now teaches others how to get interviewed on radio for the express purpose of selling lots of products and driving tons of traffic to their websites. He offers a detailed roadmap to successful sales through radio interviews.

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IWOSC Reads Its Own – June 2011

IWOSC Reads Its Own

Sunday, June 12, 2011

Twice a year IWOSC holds a special FREE event — “IWOSC Reads Its Own” — a spellbinding afternoon of eclectic, eccentric, and exemplary works — from poems to true stories to hilarious monologues and beyond, read aloud by distinguished IWOSC scribes.

Fourteen of IWOSC’s talented member writers will read short excerpts from their work. Their selections may be published, unpublished, or works in progress. We’ll be regaled with their wit, have our emotions stirred, or be plunged into deep thought at the beautiful independent bookstore, Vroman’s Bookstore in Pasadena.

Our readers:
Lorene Garrett
Marvin J. Wolf
Catherine Yesayan
Larry Maisner
Nichelle Holliday
J Michelle Newman
Peter Balaskas
Erica Miner
Harold D. Anderson
Sue Zeidler
Gerald Jones
Susan Lindau
Nancy Shiffrin
Gary Young

Location:
Vroman’s Bookstore
695 E. Colorado Blvd
Pasadena, CA 91101
626-449-5320

There is plenty of parking on Colorado and neighboring streets.

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MARKETING YOUR WRITING: Increasing Your Success

Panel
MARKETING YOUR WRITING: Increasing Your Success

Monday, May 23, 2011

It’s obvious: No marketing, no sales.  Unfortunately, your work will not sell itself.  But if you’re savvy, creative, and energetic, your work will have an edge regardless of your competition.  Still, you need to know HOW, you need to know WHERE, and you need to know what’s NEW and CREATIVE.  You also should know how to promote your work inexpensively and efficiently.

IWOSC’s panel discussion, “MARKETING YOUR WRITING:  Increasing Your Success,” will address marketing writers of all descriptions, including, but not limited to, authors and journalists.

We have assembled a panel of experienced mentors.  Learn from them.  Resolve to put the time and energy into exposing your work to a larger market.  And you do that by building professional skills covered by the panel, which include, as time allows:

• Blogging
• Social Media
• Press releases
• Radio
• Website management
• Traditional methods
• Hints, tricks, shortcuts, cost-savers
• And more!

PRESENTERS:

MARK MILLER has worked as a marketing communications manager, creative director and senior copywriter within such industries as accounting, real estate, law, mortgage, direct mail, non-profit, national membership associations, media and entertainment. Miller is currently a marketing specialist for High Impact Marketing, where he performs marketing consulting work for a variety of professional service organizations.  Miller has worked for such firms as Stonefield Josephson Accounting, O’Melveny & Myers LLP, KB Home, KCET Television, U.S. Sales Corporation, and ToyTime.com. Mr. Miller is also an experienced comedy writer.

STEVEN SANCHEZ is the founder and CEO of INEXUS.COM, a Los Angeles-based firm that consults, builds and promotes Internet business solutions. For the past 18 years, he has worked with leading companies in industries such as travel, health and racing to create websites that work for both business and consumers. Steven has helped companies both large and small start their web businesses and publish online.  He has also served as technical editor on bestsellers such as “Homepage Usability” and “Web Design on a Shoestring.” Sanchez is writing his next book about starting and growing a profitable website business.

JULIA DRAKE is founder and owner of Julia Drake PR, a boutique literary publicity company which specializes in premium author services including niche press campaigns, social media marketing, innovative book events, and promotional video services. Julia also acts as president of the LA Chapter of the Women’s National Book Association. She holds a degree in screenwriting and film from UCLA and the American Film Institute.

ALEX CARROLL is a bestselling author and a leading expert on radio publicity. Over the past 10 years he has been a guest on over one thousand radio shows, captured well over $4,500,000 in free radio airtime, and generated more than $1,500,000 in orders directly from listeners … all without spending a DIME on advertising and better yet, rarely leaving the comfort of his home.  Alex knows how to extract a mother lode from the radio publicity gold mine.

GREG GERTMENIAN, General Manager of Abbott
Management, a literary management company for writers of TV and film scripts. The company strives to bring attention to developing talented writers by exposing work to accomplished producers and directors. At Abbot, Greg has overseen options and writing assignments, and he has associate-produced. 
Experienced in writing, producing and directing sketch comedy, Greg also pursues his own projects. His film, “Balrog: Behind the Glory,” a “mockumentary” based on “Street Fighter II,” will screen at July’s EVO 2011. Abbot’s proprietary development software will roll out to production companies this summer.

MICHELLE LANGE, founder of M Lange Media, is a media strategist who helps clients build their marketing platform using social media, web-based marketing, and video for the web. Her clients include best-selling authors, columnists, experts, and entrepreneurs. Michelle helps clients create dynamic content that captures their voice and expertise, communicates their brand clearly, and engages their audience. She has worked for companies including The Gersh Talent & Literary Agency, director Gary Ross’s production company at Universal Studios, and Pierce Brosnan’s production company at MGM. Michelle graduated from N.Y.U., Tisch School of the Arts, with a B.F.A. in Acting and a concentration in English Literature.

Moderators:
JOHN SEELEY President/CEO of Blue Moon Wonders and Heart Fire Seminars, specializing in educational and personal growth workshops and products. John’s published books are: “Get Unstuck! The Simple Guide to Restart your Life” and “Get Unstuck”!  Seeley has shown by example the value of a clear marketing plan, a commitment to carrying it out, and the energy to implement it.  He is IWOSC’s marketing director.

GARY YOUNG worked with Jean Kennedy Smith as a coordinator for the National Very Special Arts Festival. His plays have been produced at the Kennedy Center, Lincoln Center, the White House, the Smithsonian, and venues throughout the US and Europe.  His book, “LOSS AND FOUND: Surviving the Loss of a Partner,” co-written by his wife, Kathy, is used in colleges throughout the country. Gary has been IWOSC’s Director of Professional Development, creating our programs for many years.  He is President of the Publishers Association of Los Angeles (PALA).

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Business Writing

Panel
Business Writing

Saturday, May 21, 2011

Let’s face it; it’s tough to make a living as a writer. But opportunities exist, perhaps outside your niche, that just might keep the gray matter fresh and the bank account flush.

How many times have you read copy from a business or a website and shaken your head? These folks could benefit from the expertise of a professional scribe. Someone has to write the in-house newsletters, mission statements, and all other forms of communication. Wouldn’t it be appropriate if they hired someone who knows the craft of communication? That’s YOU!

How many times have you read copy from a business or a website and shaken your head? These folks could benefit from the expertise of a professional scribe. Someone has to write the in-house newsletters, mission statements, and all other forms of communication. Wouldn’t it be appropriate if they hired someone who knows the craft of communication? That’s YOU!

  • How do get work and what to do once you get it
  • Writing for PR and marketing
  • Writing advice columns for small business and entrepreneurs
  • Stories that cover larger issues such as Wall Street, the economy in general, large corporate finance
  • And more

OUR PRESENTERS:
ANDREW HINDES is president and founder of The In-House Writer (www.theinhousewriter.com), a Los Angeles-based copywriting firm that helps businesses increase sales, enhance brand identity and communicate more effectively with customers, investors, employees and the media. The company’s clients have included all of the major Hollywood film studios as well as numerous television networks, talent agencies, production companies and PR firms. The In-House Writer has also created publicity, marketing and corporate communications materials for leading organizations in the technology, lifestyle, business services and non-profit sectors as well as many small businesses. Mr. Hindes is an author and former journalist who previously served as senior writer and film editor for Variety.

KAREN E. KLEIN is a Los Angeles-based columnist for Bloomberg BusinessWeek and The Los Angeles Times. Ms. Klein has also written for Newsday, The Chicago Tribune, Newsweek, The Los Angeles Daily News and Sunset magazine. For more than a decade Karen focused on small business and retirement planning. She is the “Smart Answers” columnist for Bloomberg Business Week and the “Q&A” columnist for the L.A. Times Small Business section. Her “Smart Answers” podcast won a gold medal at the 2009 Azbee Awards sponsored by the American Society of Business Publication Editors. For six years, Ms. Klein wrote the “Retirement Planner” and “Ask the Expert” columns for Newsday. In addition, Karen’s byline has appeared in Entrepreneur and other national business publications. She is a longtime member of IWOSC.

MARK MILLER has worked as a marketing communications manager, a creative director and a senior copywriter within industries such as accounting, real estate, law, mortgage, direct mail, non-profit, national membership associations, media and entertainment. Mr. Miller is currently a marketing specialist for High Impact Marketing, where he performs marketing consulting work for a variety of professional service organizations.  Some of the firms for which Mark has worked include Stonefield Josephson Accounting, O’Melveny & Myers LLP, KB Home, KCET Television, U.S. Sales Corporation, and ToyTime.com. Mr. Miller is also an experienced comedy writer. While Mark says he is delighted about his success thus far, he admits that he’d trade it all for immortality, limitless wealth and inner peace.

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Business Writing

Panel
Business Writing

Saturday, May 21, 2011

Let’s face it; it’s tough to make a living as a writer. But opportunities exist, perhaps outside your niche, that just might keep the gray matter fresh and the bank account flush.

How many times have you read copy from a business or a website and shaken your head? These folks could benefit from the expertise of a professional scribe. Someone has to write the in-house newsletters, mission statements, and all other forms of communication. Wouldn’t it be appropriate if they hired someone who knows the craft of communication? That’s YOU!

How many times have you read copy from a business or a website and shaken your head? These folks could benefit from the expertise of a professional scribe. Someone has to write the in-house newsletters, mission statements, and all other forms of communication. Wouldn’t it be appropriate if they hired someone who knows the craft of communication? That’s YOU!

  • How do get work and what to do once you get it
  • Writing for PR and marketing
  • Writing advice columns for small business and entrepreneurs
  • Stories that cover larger issues such as Wall Street, the economy in general, large corporate finance
  • And more

OUR PRESENTERS:
ANDREW HINDES is president and founder of The In-House Writer (www.theinhousewriter.com), a Los Angeles-based copywriting firm that helps businesses increase sales, enhance brand identity and communicate more effectively with customers, investors, employees and the media. The company’s clients have included all of the major Hollywood film studios as well as numerous television networks, talent agencies, production companies and PR firms. The In-House Writer has also created publicity, marketing and corporate communications materials for leading organizations in the technology, lifestyle, business services and non-profit sectors as well as many small businesses. Mr. Hindes is an author and former journalist who previously served as senior writer and film editor for Variety.

KAREN E. KLEIN is a Los Angeles-based columnist for Bloomberg BusinessWeek and The Los Angeles Times. Ms. Klein has also written for Newsday, The Chicago Tribune, Newsweek, The Los Angeles Daily News and Sunset magazine. For more than a decade Karen focused on small business and retirement planning. She is the “Smart Answers” columnist for Bloomberg Business Week and the “Q&A” columnist for the L.A. Times Small Business section. Her “Smart Answers” podcast won a gold medal at the 2009 Azbee Awards sponsored by the American Society of Business Publication Editors. For six years, Ms. Klein wrote the “Retirement Planner” and “Ask the Expert” columns for Newsday. In addition, Karen’s byline has appeared in Entrepreneur and other national business publications. She is a longtime member of IWOSC.

MARK MILLER has worked as a marketing communications manager, a creative director and a senior copywriter within industries such as accounting, real estate, law, mortgage, direct mail, non-profit, national membership associations, media and entertainment. Mr. Miller is currently a marketing specialist for High Impact Marketing, where he performs marketing consulting work for a variety of professional service organizations.  Some of the firms for which Mark has worked include Stonefield Josephson Accounting, O’Melveny & Myers LLP, KB Home, KCET Television, U.S. Sales Corporation, and ToyTime.com. Mr. Miller is also an experienced comedy writer. While Mark says he is delighted about his success thus far, he admits that he’d trade it all for immortality, limitless wealth and inner peace.