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IWOSC writers’ group summer party in San Pedro

IWOSC writers’ group summer party

Sunday, August 27, 2016

We enjoyed an afternoon/evening in the fresh ocean air as we mingled in the garden of MaGriffe, across from the Korean Friendship Bell.

Why? Becuase you never know what great ideas will come from a social conversation with a fellow creative, what tips you’ll glean, what inspiration you’ll find — but that good stuff always comes from such downtime and relaxing conversations.

Socializing and conversation was the call of the day.

 

Andy, Craig

Our new President, Gary Young, presented out-going President Flo Selfman with a few nice gifts and we all had some good smiles and laughs. Flo gave a great shout out to all the people who have done so much for IWOSC over the years.

Saturday, August 27, 2016
4:00 p.m. – 7:00 p.m.

But you’re welcome to stay and enjoy until 8!
Some of us are certainly planning to!

MaGriffe
3624 South Gaffey Street
San Pedro, CA 90731
Map

The Menu — Italian Food!
Food is buffet style and includes chicken, vegetarian, gluten-free, and accommodations for sensitive stomachs.

Each admission includes two glasses of wine as well. There will also be non-alcoholic beverages.

Parking:
Free! Yes, there is plenty of free parking on the street right there.

About MaGriffe and Mike Caccavalla

Mike Caccavalla and his Italian cuisine is well known to the people San Pedro. Mike is the official chef for Shakespeare By The Sea. He also did Music by the Sea for the past 20 years. Mike also caters events on the U.S.S. Iowa and other civic venues.

MaGriffe is a casual garden area where we can enjoy Mike’s excellent food or sit and mingle under the shade of plenty of large umbrellas and enjoy the fresh ocean air.

Make a day of it
enjoy San Pedro!

While you’re heading up, down, or across to San Pedro for our party, why not make a day of this beautiful area? Check out SanPedro.com for ideas.

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The Rewrite Desk with Greg Miller

REWRITE-HAZZARD

Seminar
The Rewrite Desk
with Greg Miller

Saturday, September 17, 2016

Finishing a draft of a book or script is an awesome accomplishment – but we all know that at least one more set of revisions will certainly follow, because you probably won’t get it totally right on the first or second draft.

Assessment of a draft and deciding what to emphasize or cut in the next draft is a very delicate stage of the process.

Now you’re not just invested in the project, you’re immersed in it.

How (and if) you proceed will determine if the material shines or the water gets even muddier.

This seminar will cover methods and principles that you can apply to books, scripts, memoir, personal essays, speeches, storytelling, etc.

  • How to get distance (not objectivity) from a project

  • How to get effective (and useful) feedback

  • Four different kinds of rewrites

  • Eight different ways to re-outline

  • Editing methods and techniques

  • The benefits of editing before rewriting

  • How to retain your passion and enthusiasm over multiple drafts

  • What to do when your vision of the project changes

  • The importance of theme and motif

  • Clarifying tone, genre and the nature of reader satisfaction

This will be a hands-on rewrite clinic for material in any form or genre, so bring a draft of your latest project – or one that you got stuck on and had to put in the drawer.

Greg has a lot of tricks up his sleeve and specializes in personalized practical advice.

Miller's Compendium of Timeless Tools for the Modern Writer

About our presenter — Greg Miller

Greg Miller moderating a panelGREG MILLER has been called “The best writing coach in Hollywood!” (Kelly Carlin) and “LA’s most coveted coach!” (Jillian Lauren).

He is a writer, writing coach, teacher, and author of “How To Be A Writer Who Writes” and “Miller’s Compendium of Timeless Tools for the Modern Writer.”

Greg has taught at UCLA Extension, Humber College, LA Gay & Lesbian Center, LA Story Expo, Kripalu Center and LA Times Festival of Books.


Posted on

The Rewrite Desk with Greg Miller

REWRITE-HAZZARD

Seminar
The Rewrite Desk
with Greg Miller

Saturday, September 17, 2016

Finishing a draft of a book or script is an awesome accomplishment – but we all know that at least one more set of revisions will certainly follow, because you probably won’t get it totally right on the first or second draft.

Assessment of a draft and deciding what to emphasize or cut in the next draft is a very delicate stage of the process.

Now you’re not just invested in the project, you’re immersed in it.

How (and if) you proceed will determine if the material shines or the water gets even muddier.

This seminar will cover methods and principles that you can apply to books, scripts, memoir, personal essays, speeches, storytelling, etc.

  • How to get distance (not objectivity) from a project

  • How to get effective (and useful) feedback

  • Four different kinds of rewrites

  • Eight different ways to re-outline

  • Editing methods and techniques

  • The benefits of editing before rewriting

  • How to retain your passion and enthusiasm over multiple drafts

  • What to do when your vision of the project changes

  • The importance of theme and motif

  • Clarifying tone, genre and the nature of reader satisfaction

This will be a hands-on rewrite clinic for material in any form or genre, so bring a draft of your latest project – or one that you got stuck on and had to put in the drawer.

Greg has a lot of tricks up his sleeve and specializes in personalized practical advice.

Miller's Compendium of Timeless Tools for the Modern Writer

About our presenter — Greg Miller

Greg Miller moderating a panelGREG MILLER has been called “The best writing coach in Hollywood!” (Kelly Carlin) and “LA’s most coveted coach!” (Jillian Lauren).

He is a writer, writing coach, teacher, and author of “How To Be A Writer Who Writes” and “Miller’s Compendium of Timeless Tools for the Modern Writer.”

Greg has taught at UCLA Extension, Humber College, LA Gay & Lesbian Center, LA Story Expo, Kripalu Center and LA Times Festival of Books.


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The Pitch with Pilar Alessandra

Pilar Alessandra

Seminar:
THE PITCH with Pilar Alessandra

Saturday, July 16, 2016
10:30 am to 1:00 p.m.

Pilar_2016-07-16_SeminarPitch quickly and pitch well! Whether you’re pitching your book idea to a publisher or your screenplay idea to a producer, this class will help you stay on point and avoid listener tune-out.

Proven pitching tools and a written template help writers define the key elements of their stories.

Writers learn to pitch their ideas in a concise, focused and entertaining manner that emphasizes the hook and eliminates “writer-babble.”

 

OUR PRESENTER:

 

Pilar Alessandra
Pilar Alessandra

PILAR ALESSANDRA is the director of the writing program On the Page®, host of the popular On the Page Podcast and author of “The Coffee Break Screenwriter.” Pilar started her career as Senior Story Analyst at DreamWorks SKG and in 2001 opened the On the Page Writers’ Studio in Los Angeles. Her students and clients have written for The Walking Dead, Lost, Grey’s Anatomy and Family Guy. They’ve sold features and pitches to Warner Bros, DreamWorks, Disney and Sony and have won the prestigious Nicholl Fellowship, Austin Screenwriting Competition, and Warner Bros. TV Writing Workshop. Pilar has trained writers at ABC/Disney and CBS and traveled the world teaching in London, Beijing, Warsaw, Lisbon and Cape Town.

Information about her classes, consultations, books and podcast can be found on her website: OnThePage.tv

Pilar_Pitch_2016_800

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Documentaries: The Writer’s Vision Illuminated

Panel:
DOCUMENTARIES: The Writer’s Vision Illuminated

Monday, July 25, 2016
7:30 to 9:15 p.m. (networking follows the program)

Rounding off our media triumvirate, our July panel will present some fascinating documentary filmmakers.

The journey from concept to production, distribution and sales presents quite the challenge. Documentarians possess the devotion to their subject and a certain single-mindedness that, if the fates allow, lead them to a worthy finished product.

Documentaries can inform, misinform, soothe, infuriate, stimulate, or they can be a yawn. Our panel of experts will address these issues, of course with a decidedly strong focus on the writing.

If you look at the list of documentaries in the past several years, you will find almost every subject, from the political, to health, to the obscure, and more. A unique collaboration is enjoyed with this form.

We will cover, as time permits:
– Concept
– Writing, rewriting
– Collaboration
– Finding information sources
– Permissions and legal hurdles, ownership
– Getting it noticed, promotion
– Why did you do this documentary
– Budget, number of staff needed, money raising
– Distribution
– How ideas morph during the process
– What makes the documentary successful, and how do you define this success? …and more
– plus your questions!

Our panelists:

Tom Jennings
Tom Jennings

TOM JENNINGS is an award-winning television and documentary movie producer with more than 400 hours of programming to his credit.

Tom started his career as a journalist, writing for newspapers including the New York Times and the Los Angeles Times.

After covering the O.J. Simpson criminal trial, he began making non-fiction films as a writer for the Discovery Networks. Writing led to producing, which led to directing for several production companies.

In 2004 Tom founded Tom Jennings Productions and began producing his own television shows and documentary films.

Tom has won and been nominated for many awards including a Pulitzer Prize for Investigative journalism, the News and Documentary Emmy Awards and several New York Festival Awards. In 2013, his new company – 1895 Films – won the prestigious Peabody Award for his documentary about the assassination of Dr. Martin Luther King. In 2015, The Fidel Castro Tapes was nominated for a News & Documentary Emmy.

Stephanie Hubbard
Stephanie Hubbard

STEPHANIE HUBBARD has been in the non-fictional trenches making documentaries since she moved to Los Angeles with her Masters in Film and Television writing and Production from The Newhouse School of Communications in 1996.

Moving from editing and writing to producing, directing and story consulting as well as coaching other documentary directors she has been closely involved with over 30 documentary projects, nearly all of which have been won extensive festival awards.

The most recent film she consulted on was sold to Netflix for doc figures, the previous project was named one of the top 25 documentaries on Netflix. The latest documentary she directed is “Improv Death Ice Age” (you can find it at Vimeo on demand) and the doc she directed previously is currently available on time warner, video on demand as “Ride to Heaven: an existential theme park mystery”.

Hubbard consults and teaches documentary and dos memoir consulting world-wide from her base in Los Angeles. You can find her at TheDocumentaryInsider.com where she blogs about documentary making.

Karla DiBenedetto
Karla DiBenedetto

KARLA DiBENEDETTO is an award-winning writer, producer, and director who strives to create socially relevant and commercially viable entertainment.

Her short films: “Running Home,” “On the Grind” and “Trophy” have screened in countless film festivals worldwide.

Trophy was an official selection of Outfest, Frameline, Reeling, Philadelphia QFest, Provincetown International Film Festival and the Miami Gay and Lesbian Film Festival. “Trophy” aired in 2009 on the MTV Network’s Logo Channel. “Trophy” won several awards including the HBO Shout GLBT Short Film Competition and the MTVN/Logo Best in Shorts.

Karla’s documentary short, “On the Grind,” was an official selection of the Starz Denver Film Festival, San Francisco International Festival of Short Films and the Arizona Black Film Showcase. “On the Grind” won the Studs Terkel Community Media Award, which honors documentarians that take risks in covering social issues.

OUR MODERATOR

Susan Karlin
Susan Karlin

SUSAN KARLIN is an award-winning science and technology journalist based in Los Angeles, covering the nexus of science and arts, with a fondness for sci-fi and comics.

Susan’s a regular contributor to Fast Company and IEEE Spectrum, and has written for Newsweek, Forbes, Wired, Scientific American, Discover, The New York Times, NPR, and BBC Radio.

She has also traveled to every continent, reporting from such diverse areas as Vietnam, the Arctic, and the West Bank.

Follow her @SueKarlin.

Posted on

Documentaries: The Writer’s Vision Illuminated

Panel:
DOCUMENTARIES: The Writer’s Vision Illuminated

Monday, July 25, 2016
7:30 to 9:15 p.m. (networking follows the program)

Rounding off our media triumvirate, our July panel will present some fascinating documentary filmmakers.

The journey from concept to production, distribution and sales presents quite the challenge. Documentarians possess the devotion to their subject and a certain single-mindedness that, if the fates allow, lead them to a worthy finished product.

Documentaries can inform, misinform, soothe, infuriate, stimulate, or they can be a yawn. Our panel of experts will address these issues, of course with a decidedly strong focus on the writing.

If you look at the list of documentaries in the past several years, you will find almost every subject, from the political, to health, to the obscure, and more. A unique collaboration is enjoyed with this form.

We will cover, as time permits:
– Concept
– Writing, rewriting
– Collaboration
– Finding information sources
– Permissions and legal hurdles, ownership
– Getting it noticed, promotion
– Why did you do this documentary
– Budget, number of staff needed, money raising
– Distribution
– How ideas morph during the process
– What makes the documentary successful, and how do you define this success? …and more
– plus your questions!

Our panelists:

Tom Jennings
Tom Jennings

TOM JENNINGS is an award-winning television and documentary movie producer with more than 400 hours of programming to his credit.

Tom started his career as a journalist, writing for newspapers including the New York Times and the Los Angeles Times.

After covering the O.J. Simpson criminal trial, he began making non-fiction films as a writer for the Discovery Networks. Writing led to producing, which led to directing for several production companies.

In 2004 Tom founded Tom Jennings Productions and began producing his own television shows and documentary films.

Tom has won and been nominated for many awards including a Pulitzer Prize for Investigative journalism, the News and Documentary Emmy Awards and several New York Festival Awards. In 2013, his new company – 1895 Films – won the prestigious Peabody Award for his documentary about the assassination of Dr. Martin Luther King. In 2015, The Fidel Castro Tapes was nominated for a News & Documentary Emmy.

Stephanie Hubbard
Stephanie Hubbard

STEPHANIE HUBBARD has been in the non-fictional trenches making documentaries since she moved to Los Angeles with her Masters in Film and Television writing and Production from The Newhouse School of Communications in 1996.

Moving from editing and writing to producing, directing and story consulting as well as coaching other documentary directors she has been closely involved with over 30 documentary projects, nearly all of which have been won extensive festival awards.

The most recent film she consulted on was sold to Netflix for doc figures, the previous project was named one of the top 25 documentaries on Netflix. The latest documentary she directed is “Improv Death Ice Age” (you can find it at Vimeo on demand) and the doc she directed previously is currently available on time warner, video on demand as “Ride to Heaven: an existential theme park mystery”.

Hubbard consults and teaches documentary and dos memoir consulting world-wide from her base in Los Angeles. You can find her at TheDocumentaryInsider.com where she blogs about documentary making.

Karla DiBenedetto
Karla DiBenedetto

KARLA DiBENEDETTO is an award-winning writer, producer, and director who strives to create socially relevant and commercially viable entertainment.

Her short films: “Running Home,” “On the Grind” and “Trophy” have screened in countless film festivals worldwide.

Trophy was an official selection of Outfest, Frameline, Reeling, Philadelphia QFest, Provincetown International Film Festival and the Miami Gay and Lesbian Film Festival. “Trophy” aired in 2009 on the MTV Network’s Logo Channel. “Trophy” won several awards including the HBO Shout GLBT Short Film Competition and the MTVN/Logo Best in Shorts.

Karla’s documentary short, “On the Grind,” was an official selection of the Starz Denver Film Festival, San Francisco International Festival of Short Films and the Arizona Black Film Showcase. “On the Grind” won the Studs Terkel Community Media Award, which honors documentarians that take risks in covering social issues.

OUR MODERATOR

Susan Karlin
Susan Karlin

SUSAN KARLIN is an award-winning science and technology journalist based in Los Angeles, covering the nexus of science and arts, with a fondness for sci-fi and comics.

Susan’s a regular contributor to Fast Company and IEEE Spectrum, and has written for Newsweek, Forbes, Wired, Scientific American, Discover, The New York Times, NPR, and BBC Radio.

She has also traveled to every continent, reporting from such diverse areas as Vietnam, the Arctic, and the West Bank.

Follow her @SueKarlin.

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IWOSC Reads Its Own – July 2016

IWOSC Reads Its Own

Sunday, July 24, 2016
2:00 to 4:00 p.m.

Twice a year IWOSC holds a special FREE event — “IWOSC Reads its Own” — a spellbinding afternoon of eclectic, eccentric, and exemplary works – from poems to true stories to hilarious monologues and beyond, read aloud by distinguished IWOSC scribes.

An assortment of IWOSC’s talented member writers will read short excerpts from their work.

Their selections may be published, unpublished, or works in progress.

We’ll be regaled with their wit, have our emotions stirred, or be plunged into deep thought, at Vroman’s bookstore in Pasadena.

Our readers include:

  • Mike Walters
  • Anna Nicholas
  • Lee Wilson
  • Linda Neal
  • George Wassil
  • Lisa-Catherine Cohen
  • Stephanie Balikos
  • Patrick DeVuono
  • Wanda Maureen Miller
  • Vibiana Chamberlain
  • Flo Selfman
  • G.L. Helm
  • Bo Kim
  • Davia Rivka
  • Barri Clark

FREE!
Join us and bring friends and family. In fact, why not make a day of it? There’s so much to do and see in Pasadena!

Location:
Vroman’s Bookstore, Pasadena, California
626-449-5320

 

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IWOSC Goes to the Movies: Feature Film Screenwriting 101

Panel
IWOSC Goes to the Movies: Feature Film Screenwriting 101

Monday, June 27, 2016
7:30 to 9:15 p.m. (networking follows the program)

In Hollywood, nothing says success more than a sequel -– and following on the heels of our successful TV Writing Program last month, IWOSC is proud to present a trip from small-screen to big, with our Screenwriting Panel.

Just in time for this year’s summer blockbusters, we’re assembling a panel of proven screenwriters, critics/coaches, and literary agents to discuss how to break down the barriers to the box office, and bring our stories to life for the movies.

We’ll be discussing things like:

  • How to get your foot in the door with an unproduced screenplay
  • Independent vs. studio films
  • Screenwriting technique -– showing not telling and visual storytelling
  • Building irresistible characters and stories
  • Plot vs. character and the different genres and demographics of films
  • Maintaining tension and audience interest,
  • Adapting your own material into a screenplay

And much much more, including plenty of Q&A from the audience!

Our panelists:

Robert Ramsey
Robert Ramsey

Robert Ramsey teaches screenwriting at USC School of Cinematic Arts.

His feature film credits include Destiny Turns on the Radio (1995); Life(1999); Big Trouble (2002); Intolerable Cruelty (2003); Man of the House(2005); and Soul Men (2008). He was a Fellow at the Sundance Screenwriters Workshop in 1992.He received a Bachelor of Science from Northwestern’s Medill School of Journalism in 1985 and has been a member of the WGA since 1988.

Alton Glass
Alton Glass

Alton Glass, is an award-winning Director, Producer and Writer with an impressive self-made story.At the American Black Film Festival In 2007, Glass won the Grand Jury Awards for Best Director and Best Screenplay for his second independent film, The Mannsfield 12.

At the same festival in 2014, his film CRU won a record-breaking number of awards, including the Audience Award for Best Film.

He then produced A Second Chance Christmas for TVONE, which has become a holiday classic.

Alton is also the founder of Glassrock Entertainment, a full-service production company that specializes in TV/film production, development, new media and technology.

You can visit his engaging website at alton-glass.com.

Marilyn Anderson
Marilyn Anderson

Marilyn Anderson co-wrote and Executive Produced the new family feature How to Beat a Bully, just released on DVD at Walmart stores and elsewhere. Her new feature, Cold Feet – A Wedding Tale, scheduled to go into production later this year. Marilyn won a LUMINAS Award for the Positive Depiction of Women in Film and was honored by the WGA as a writer of one of the 101 Best TV Shows of the past seven decades. TV shows she has written for include Murphy Brown, FAME, Sherman Oaks, and Friday the 13th the Series.

Marilyn is the author of a humorous relationship book, Never Kiss a Frog: A Girl’s Guide to Creatures from the Dating Swamp. In the world of new media, Marilyn wrote, produced and stars in a Web Series to launch soon along with her book of the same title: How to Live Like a MILLIONAIRE… When You’re a MILLION Short. She also works as a script consultant to producers and writers.

Her websites are NeverKissaFrog.comHowtoBeataBullyTheMovie.com and HowtoLiveLikeaMillionaire.com.

Posted on

IWOSC Goes to the Movies: Feature Film Screenwriting 101

Panel
IWOSC Goes to the Movies: Feature Film Screenwriting 101

Monday, June 27, 2016
7:30 to 9:15 p.m. (networking follows the program)

In Hollywood, nothing says success more than a sequel -– and following on the heels of our successful TV Writing Program last month, IWOSC is proud to present a trip from small-screen to big, with our Screenwriting Panel.

Just in time for this year’s summer blockbusters, we’re assembling a panel of proven screenwriters, critics/coaches, and literary agents to discuss how to break down the barriers to the box office, and bring our stories to life for the movies.

We’ll be discussing things like:

  • How to get your foot in the door with an unproduced screenplay
  • Independent vs. studio films
  • Screenwriting technique -– showing not telling and visual storytelling
  • Building irresistible characters and stories
  • Plot vs. character and the different genres and demographics of films
  • Maintaining tension and audience interest,
  • Adapting your own material into a screenplay

And much much more, including plenty of Q&A from the audience!

Our panelists:

Robert Ramsey
Robert Ramsey

Robert Ramsey teaches screenwriting at USC School of Cinematic Arts.

His feature film credits include Destiny Turns on the Radio (1995); Life(1999); Big Trouble (2002); Intolerable Cruelty (2003); Man of the House(2005); and Soul Men (2008). He was a Fellow at the Sundance Screenwriters Workshop in 1992.He received a Bachelor of Science from Northwestern’s Medill School of Journalism in 1985 and has been a member of the WGA since 1988.

Alton Glass
Alton Glass

Alton Glass, is an award-winning Director, Producer and Writer with an impressive self-made story.At the American Black Film Festival In 2007, Glass won the Grand Jury Awards for Best Director and Best Screenplay for his second independent film, The Mannsfield 12.

At the same festival in 2014, his film CRU won a record-breaking number of awards, including the Audience Award for Best Film.

He then produced A Second Chance Christmas for TVONE, which has become a holiday classic.

Alton is also the founder of Glassrock Entertainment, a full-service production company that specializes in TV/film production, development, new media and technology.

You can visit his engaging website at alton-glass.com.

Marilyn Anderson
Marilyn Anderson

Marilyn Anderson co-wrote and Executive Produced the new family feature How to Beat a Bully, just released on DVD at Walmart stores and elsewhere. Her new feature, Cold Feet – A Wedding Tale, scheduled to go into production later this year. Marilyn won a LUMINAS Award for the Positive Depiction of Women in Film and was honored by the WGA as a writer of one of the 101 Best TV Shows of the past seven decades. TV shows she has written for include Murphy Brown, FAME, Sherman Oaks, and Friday the 13th the Series.

Marilyn is the author of a humorous relationship book, Never Kiss a Frog: A Girl’s Guide to Creatures from the Dating Swamp. In the world of new media, Marilyn wrote, produced and stars in a Web Series to launch soon along with her book of the same title: How to Live Like a MILLIONAIRE… When You’re a MILLION Short. She also works as a script consultant to producers and writers.

Her websites are NeverKissaFrog.comHowtoBeataBullyTheMovie.com and HowtoLiveLikeaMillionaire.com.

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Marketing Intensive: Prepare, Plan & Produce The Perfect Book Marketing Campaign

Marketing Intensive for writers

The IWOSC Marketing Intensive
Prepare, Plan & Produce The Perfect Book Marketing Campaign

Saturday, June 18, 2016
10:00 a.m. – 4:00 p.m.

Marketing Intensive for writersIn the past years, IWOSC had produced a Marketing panel every spring. This year we are presenting an intense (but friendly) experience with three of the very top people in the field. We will take breaks, time for lunch, and plenty of time for questions.

The syllabus is very comprehensive and the session has been priced at a fraction of its value with a big Early Bird discount and also an IWOSC member discount. This program will include several free actionable take-aways.

We hope that you will be impressed, but more to the point, we hope this will energize you and give you new tools, a new outlook, and the comfort of the counsel of three top people.

 

The syllabus

2016-06_Marketing-Intensive_1484_700Step 1:
AUTHOR, INC: Establishing Your Writing Business for Long-Term Marketing Success

The decisions you make well before launch date have an enormous impact on the marketability of your book. Perhaps even more importantly, they can either help or inhibit your brand as an author—and as an independent publisher. With advance planning and careful investments you can avoid the potholes that will hold your book back, and instead position it for long-term sales and marketing success.

  • Imprints and marketing: selecting a name, how it is used, business considerations.
  • Online presence planning: author, book and/or imprint websites.
  • Book and eBook distribution: supporting pre-launch marketing, maximizing reader access, and ensuring bookstore acceptance.
  • Managing timelines: production timing for ARCs, blurbs, registration and pre-order.
  • ISBNs and metadata: budgets, strategies, research and advanced planning.

Taught by David Wogahn

DAVID WOGAHN is president of Sellbox, an award-winning publishing services company that helps authors and businesses publish books. Sellbox has launched over 100 book imprints, and managed the successful publication of more than 250 books. David is the author of Register Your Book: The Essential Guide to ISBNs, Barcodes, Copyright and LCCNs, the LinkedIn/Lynda.com course Distributing and Marketing eBooks, and is a speaker for IBPA’s Publishing University.

Contact him at david@sellbox.com

Snack Break

We’ll provide some snacks.
We invite you to bring water or a soft drink for yourself and a few more snacks to keep you going.

Step 2:
Julie Drake teaching writers at IWOSC Marketing IntensiveTHE MASTER PLAN: Creating a Book Publicity & Marketing Plan

Every great book needs an even better publicity plan to do it justice. This workshop will provide you with a step-by-step strategy on how to build your own publicity & marketing plan. A publicity and marketing plan will not only help you focus your time and efforts, but make sure you hone into your target audience and continue to build exposure for your work for years to come. You will learn:

  • How to develop a brand and message
  • The essential building blocks of a strong author platform
  • How and why to use social media to create a community around your work
  • How to garner media coverage
  • Setting up successful events and how to benefit from them beyond book sales
  • How to build legs for your book once it has been published – from ebook promotions and audio books to book trailers and film adaptations

Taught by Julia Drake

JULIA DRAKE is the co-founder of Wildbound PR, a California based literary publicity company that works with authors across the globe to gain exposure for their work via traditional and digital media press campaigns, social media marketing, innovative book tours, author websites and promotional videos. Julia has spoken at Independent Writers of Southern California, the Women’s National Book Association, and the California Writer’s Club, amongst others, and is a contributor to Publishers Weekly and Writer’s Digest.

Visit wildboundpr.com or connect @wildboundpr.

Lunch Break

Please bring your own lunch.

Step 3:
THE PERFECT PLATFORM: Building Your Website and Social Media for Marketing Success

Steve Sanchez teaching writers at IWOSC Marketing IntensiveFinally, there’s HOW to actually, technically, do all of the above. What’s the place of your own website in all of this? Do you even have a website? Is it working with your marketing efforts successfully? You’ll learn the essentials you MUST have and be doing for your marketing efforts to pay off. We’ll talk about the best social media networks for writers and how to integrate your social media marketing across Amazon, your social media efforts and your website.

  • How To Get the Right Website Set Up Cheap, Easy & FAST
  • The Ten Essentials You MUST Have In Your Website
  • The Three Marketing Activities Successful Writers Do Themselves
  • Which Social Media Networks Work Best for Marketing Your Books
  • How to Integrate Your Social Media Marketing with Your Website
  • Best practices for writers with Amazon, Twitter, Facebook, Google and others

Taught by Steven Sanchez

STEVEN SANCHEZ is a frequent speaker at PALA and IWOSC events, a bestseller author and technical editor, and a consultant on all things Internet. In addition to more than 20 years developing websites and solutions for industry-leading companies such as Crystal Cruises and the National Hot Rod Association, the Internet agency he founded helps companies integrate Internet technologies with their existing operations, marketing and workflow.

Get to know or contact Steven at
SmarterWriters.com
Twitter, @stevenasanchez
Email, Steven@SmarterWriters.com

WRAP UP with all 3 teachers

With every session comes an action guide (PDF) – a short summary with key-takeaways from each session to make learning easier and implementation quicker by giving you the top actionable tactics.
Marketing Intensive 2016 Speakers

Notes

  • The room will be set up classroom style so you can comfortably use your laptop or tablet, or simply write notes. We will do our best to supply power to you, but please charge your laptop completely.
  • Layer your clothing. The temperature in the rooms at the Veterans can vary from time to time.
  • To protect people’s computers, phones and property, we cannot have open cups or cans on the desks or floor.

2016-06_Marketing-Intensive_1557